Wein-Burger, yumm

In his article about the New Order of Order, David Weinberger talks about how stores and everything else are shifting to a new form of organization that encourages people to seek rather than to browse:

They prefer seekers over browsers…works well for people trying to find what they came in for.

This works in almost any retail environment, whether it be online or brick and mortar stores. While being in alphabetical order does have its perks, its easier to find something even if you don’t know the name of the item but you know what its about. I know many times I have gone into a bookstore, not remembering the title to a book, but remembered what it was about or at the very least who wrote it-I can find stuff in the store with very little to go on. It works the same way online too, I just type in a keyword that might describe it and see what pops up. Sometimes I have to try several words to find what I am looking for, but I usually find it in the end, primarily because the web is not organized A-Z, but brings up what you are looking for based on the criteria that you put in.

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